What we do | Biotext

From strategy and planning to creation and delivery, we help you produce content that is accurate, clear and accessible for humans, search engines and generative AI engines.

Everything we do is underpinned by our experience in communicating complex topics and applying best-practice content principles. We combine subject knowledge and communication expertise to develop content that helps people engage, understand and act.

Our approach

Scientific thinking and human understanding shape all our work. Our approach involves:

collaborating with you to find the approach that best suits your organisation’s context and aims
understanding your audience to identify effective formats and messages, including any sensitivities for specific groups
understanding your information to identify inaccurate or unclear messaging and provide informed and insightful input
applying human-centred judgement and analysis at every stage of the project
supporting accessibility and findability by structuring and optimising content for search engines, generative AI engines and print
making intentional choices about language, design and format to support understanding and action
applying rigorous standards for quality assurance and compliance
managing workflows and supporting content governance through clear communication, smooth delivery and accountability.

Strategic content consultancy

Effective content starts with clear direction and planning. We’ll help you align your content with your business goals and user needs, streamlining your processes and strengthening your impact.

Whether you're starting from scratch or refining what you have, we can help you set a clear direction for your content.

User research

Build a better understanding of your users’ needs: What do they know already? What do they want to know? What formats are most effective? We get actionable insights through interviews, focus groups, surveys, usability testing, keyword research and analytics analysis. You get practical, evidence-based information to support your content decisions.

Information architecture

Help your users find the information they need. Informed by our deep understanding of your content and user needs, we create clear, logical structures to organise your information in ways that make sense for your audiences.

Content audit and analysis

Improve your information by addressing gaps and duplication. We identify issues and make recommendations based on an analysis of quality, volume, level of detail, accessibility and structure.

Content strategy

Get the strategy, processes and guidance you need to create and maintain your content. We create comprehensive strategies to solve content problems and achieve communication goals. We focus on making strategies practical and easy to implement, with clear recommendations, content principles, content processes, workflows, writing guides and templates that suit your organisation.

Business analysis

Build the case for clear content and get your stakeholders on board. We help you set a shared goal for your content by understanding your organisation’s context. We run stakeholder workshops and desktop research to help you clarify your content goals and align your whole team.

Writing

High-quality writing helps people understand complex ideas and make informed decisions. We write content for websites, reports, policies, guidelines, fact sheets, media releases, workshop proceedings, manuals and more.

Content design and web writing

Help your users find and understand your information online. We focus on user needs and accessibility, and optimise structure and language so your content can be easily found and understood by your audience – whether they’re browsing your website or using an AI platform.

Technical writing

Make your information clear and easy to follow. We develop accurate content that communicates complex information. We tailor technical information for decision makers and general audiences while maintaining accuracy and evidence integrity.

Grant writing

Submit a powerful pitch. Our science experts understand what makes a grant application stand out. We help you explain the value of your work clearly and concisely, giving your proposal the best chance of success.

Knowledge translation

Convert knowledge into action. We help bridge the gap between research, policy, technical expertise and practical application. We identify what matters most, and translate it into clear, accurate, accessible content for different audiences.

Writing for change

Inspire your audience to act. We take a human-centred approach and create framing concepts and narratives to engage your audiences and guide their understanding. We describe science and technical concepts using language that appeals to your audience and inspires action.

We’ll work with your subject matter experts, interview your stakeholders, review and synthesise evidence from multiple sources, and translate specialist knowledge into plain language. Whether you’re communicating to inform, instruct, inspire or engage, we can help get your messages across.

Editing

Editing strengthens structure, improves readability and ensures content meets required standards. Our editing is informed by our science backgrounds, resulting in clear, consistent and accurate content.

Structural editing

Guide your audience with a logical flow of information. We improve content structure, flow, clarity and effectiveness. This includes layering content for multiple audiences, emphasising key messages and concepts, adding summaries and identifying gaps. We improve clarity, reduce repetition, and tailor the content for your audience to improve your communication outcomes.

Copyediting and proofreading

Publish quality-assured content. We review your content for accuracy, consistency and readability. We copyedit for grammar, style and tone, as well as proofread to identify and correct errors before publication. We check that AI-generated content is accurate, credible, and fit for purpose.

Searchability and accessibility

Make sure your information can be found and used by those who need it. We create and edit content to meet accessibility requirements including WCAG standards and the specific needs of your users. We craft keywords, document tags, headings and metadata to make sure your information can be found through search engines and AI platforms.

Visual design

Engaging visuals are powerful ways to improve understanding of complex topics. We design infographics, diagrams and data visuals to clearly and accurately convey your messages. We make purposeful design choices to focus on accuracy and clarity, build credibility and help your audience understand complex ideas.

Information design

Strike the perfect balance between text and visuals. We work with visual designers and web developers to showcase your information. We follow content design and graphic design principles to create visually pleasing and technically accurate communication products.

Infographics

Capture your audience’s attention and tell your story through graphics. We work with you to identify the aim, audience, key messages and data sources for infographics. We map out concepts based on visual metaphors and structures, and apply best-practice design principles alongside your visual brand and style.

Data visualisation

Communicate data quickly and clearly with well-designed graphs and diagrams. We visualise your data in ways your audience can easily interpret. We align with technical conventions for expert audiences and customise visual elements to meet the needs of nontechnical audiences.

Multimedia

Use animation and video to explain complex processes and engage your audiences. We collaborate with a trusted network of graphic designers, animators and video producers to deliver the visual content products you need.

Training

We run ticketed workshops regularly throughout the year. We also offer these as private workshops online or face to face, and deliver customised workshops to meet the specific needs of your team.

Explore our training

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